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Discover your insights, improve your life

We provide your personal genetic lifestyle

Get insight into what your genes can tell you about your health

  • Discover your genetic profile
  • Take preventative action
  • Identify your disease risk
  • Discover your most effective treatment
  • More than 1000 food types evaluated based on your genes
  • Discover your customized nutrition and exercise program
  • Identify your personal micronutrient requirements
  • Identify your personal weight-loss program with lifelong validity

Receive your unique personal insights

All insights are gathered in an individual and top-quality book filled with personal recommendations, advice on lifestyle changes, nutrition, exercise and supplements. 

All your insights online in your personal ‘My Pure’ environment

Your personal 'MY PURE' environment is the easiest way to plan your nutrition according to your genes. Your account has all your personal genetic data and with just a few clicks, you can plan your optimal diet for an entire week. Optimize your current and future health through lifestyle adjustments, nutritional changes and tailored supplements based on personalized information derived from genetic variants.

Explore our products that fit you best

Optimize your currentand future health through lifestyle adjustments, nutritional changes and personalized supplements based on personalized information given by genetic variants.

Our state-of-the-art laboratory will evaluate your genetic profile

One of the leaders in genetic lifestyle-diagnostics. The analysis are performed in an in-house, fully automated human genetics laboratory, approved for medical diagnostics, as well as a laboratory network of 100+ genetic laboratories with a portfolio of more than 3200 different medical genetic tests.

We value privacy and security

Our laboratory is one of the most state-of-the-art and automated laboratories in Europe, and has numerous certifications and quality assurance systems that meet or exceed international standards. The various fields of business are certified separately to the highest standards.

Your future is created by the choices you make today

Discovering yourself is easy