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Your unique personal insights

Take responsibility for prevention & health promotion

  • Discover your genetic profile
  • Take preventative action
  • More than 1000 food types evaluated based on your genes
  • Discover your customized nutrition and exercise program
  • Identify your disease risk
  • Discover your most effective treatment
  • Identify your personal micro-nutrient requirements
  • Identify your personal weight-loss program with life long validity
  • Best data and privacy protection
  • Best quality assurance system and certifications to the highest standards

Take a look at our products

Health & Nutrition Analysis

from € 1.395,00

Available for children

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This package contains all of our genetic analyses for disease prevention, healthy eating and weight control, and helps you reduce genetic disease risks and stay healthy for as long as possible. If you are already suffering from certain diseases, this analysis will help you to select the optimal therapy.

Contains

  • Alzheimer's Disease
  • Cardiovascular Disease
  • Diabetes
  • Thrombosis
  • Hypertension
  • Breast Health
  • Prostate Health
  • Bone Health
  • Pharma
  • Detoxification
  • Iron Disorder
  • Gluten Intolerance
  • Lactose Intolerance
  • IBD-Crohn’s Disease
  • Periodontitis
  • Glaucoma
  • AMD
  • Nutrigenomics
  • Weight Control
  • Exercise
  • Food list
  • Prevention
  • Early Detection
  • Treatments

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Prevention

Our genes are the blueprint for our bodies and control a variety of properties, such as eye color, height, or talents. Unfortunately, our genes are not error-free, and each of us carries certain genetic defects or genetic variations that can adversely affect our health.

These genetic variations can increase the risk of diabetes, thrombosis, or cancer, they can determine how to remove toxins effectively from our body: they control food intolerances such as gluten or lactose intolerance, and how vulnerable we are to periodontal disease.

Genes determine which drugs are effective, which can lead to serious side effects, and if our immune system recognizes a titanium dental implant and rejects it. By analyzing more than 110 gene variations, we can identify your disease risks, start a prevention program appropriate to your genetic profile or select the most effective treatment and drug therapy for the diseases.

Nutrigenomics: Nutrition according to your genes

Genetic variations affect how your body responds to certain nutrients and food ingredients, and which substances can be converted and used correctly.

Nutrition plays a crucial role in the pathogenesis of many diseases; thanks to the newest technology, we can now analyze your genes and adjust your nutrition so that your genetic risks can be reduced. If, for example, the genetic analysis determines that you have a high risk of developing osteoporosis, you wille be geven the recommendation to change your nutrition so that you increase your calcium intake.

Calcium-containing dairy products are therefore highly recommended. However, if you are also predisposed to lactose intolerance, your diet plan should include other calcium-containing foods, such as broccoli. By taking into account more than 50 genes and more than 22 metabolic problems, the nutrition can be individually adapted to reduce the genetic weaknesses, allowing you to live a healthy life for as long as possible.

Weight reduction

About 80% of obesity is caused by genetic variations. Since each of us carries different genes, some people may gain weight by absorbing too much fat (due to their unfavorable genes) while others can even have twice as much fat in the diet and still absorb only the necessary amount.

The situation is similar with carbohydrates: some people gain weight because of the carbohydrates contained in the diet, while others are completely unaffected by the amount of sugar. The optimum amount of calorie reduction and sport also depends on the genes.

Through an analysis of the eight relevant genes, a personalized weight-loss program can be put together; in practice, a personalized program has led to a 2.5 times higher success rate.

Vitality Analysis

from € 845,00
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Nutrigenetics, a diet plan as unique as yourself! Genetic variations affect how your body responds to certain nutrients and food ingredients, and which substances can be converted and used correctly. This package contains all of our genetic analyses for prevention of metabolic problems, healthy eating and weight control. By analysing more than 50 genetic variations, we obtain valuable information about your innate strengths and weaknesses. Additionally the Vitality Analysis gives insight into 11 metabolic problems considered by the Nutrition Analysis to take responsibility for preventing and improving health and vitality, to be healthier and live more consciously.

Contains

  • Alzheimer Disease
  • Age-Related Macular Degeneration
  • Arthritis
  • Homocysteine
  • Cardiovascular diseases
  • Diabetes
  • Gluten Intolerance
  • Lactose Intolerance
  • Iron Overload disorder
  • Osteoporosis
  • Detoxification
  • Nutrigenomics
  • Weight Control
  • Exercise
  • Food list

Sport Analysis

from € 795,00
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This package contains all of our genetic analyses for an optimized nutrition and training program based on your genes. Through an analysis of more than 52 genes, it is possible to identify the metabolic deficiencies that may have an influence on health and on sports performance, and to neutralize these influences. A genetic analysis will provide valuable information about what nutrients your body needs for optimal health and athletic performance. The genetic sports nutrition program helps you to make the most of your genetic strengths and weaknesses, in order to achieve even better performance.

Contains

  • Analysis of more than 52 genetic variations
  • Analysis of genetic talent for strength and endurance sports
  • Impact on more than 20 metabolic problems
  • Evaluation of performance lowering food ingredients
  • Prevention of inflammatory response and injury
  • Customized nutritional program for an optimized energy balance
  • Increase your body’s detoxification capability
  • Determine your individual needs for over 20 vitamins and minerals
  • Enhance your performance in competitive sport

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Optimized nutrition and training program based on your genes

Certain genetic variations control the structure of your body, and therefore have a significant impact on the strength and endurance of your muscle cells. Because of these genes, some genetic types are ideally suited to respond quickly and generate high forces (large and thick cells), whereas other genetic types have muscle cells which are weaker and slower, but because they have an improved blood circulation are optimally suited for endurance sports.

Strength or endurance sports

Scientific studies have shown that an athlete has a 5x higher chance of qualifying for Olympic / World Cup League in a sport suitable for his genes, than in any other sport. Genetic analysis thus allows identifying your genetic talent for strength or for endurance sports, and you can define your athletic orientation accordingly.

Nutrients

Your genes also control how your body absorbs certain nutrients and converts them in order to remain healthy. There are differences in the absorption of calcium, in how the body responds to certain food ingredients or how it performs the detoxification from performance impairing pollutants, and in what micronutrients are needed in order to keep the joints healthy.

Nutrition Analysis

from € 795,00

Available for children

View pricing options

This package contains all of our genetic analyses for healthy eating and weight control. Nutrigenetics, a diet plan as unique as yourself! Genetic variations affect how your body responds to certain nutrients and food ingredients, and which substances can be converted and used correctly. By analyzing more than 50 genetic variations, we obtain valuable information about your innate strengths and weaknesses.

Contains

  • Comprehensive nutritional advice
  • Best quality assurance
  • Effect of food components according to your genes
  • Behavioral analysis
  • Personal vitamin analysis and recommendations
  • Dietary recommendations
  • Plan your diet

More information

Nutrigenomics: Nutrition according to your genes

Genetic variations affect how your body responds to certain nutrients and food ingredients, and which substances can be converted and used correctly.

Nutrition plays a crucial role in the pathogenesis of many diseases; thanks to the newest technology, we can now analyze your genes and adjust your nutrition so that your genetic risks can be reduced. If, for example, the genetic analysis determines that you have a high risk of developing osteoporosis, you will be given the recommendation to change your nutrition to increase your calcium intake.

Calcium-containing dairy products are therefore highly recommended. However, if you are also predisposed to lactose intolerance, your diet plan should include other calcium-containing foods, such as broccoli. By taking into account more than 50 genes and more than 22 metabolic problems, the nutrition plan can be individually adapted to compensate for genetic weaknesses, allowing you to live as healthy life for as long as possible.

Weight reduction

About 80% of obesity is caused by genetic variations. Since each of us carries different genes, some people may gain weight by absorbing too much fat (due to their unfavorable genes) while others can even have twice as much fat in their diet and still absorb only the necessary amount.

The situation is similar with carbohydrates: some people gain weight because of the carbohydrates contained in their diet, while others are completely unaffected by the amount of sugar. The optimum amount of sport and calorie reduction also depends on the genes.

Through an analysis of the eight relevant genes, a personalized weight loss program can be put together; according to an experiment, a personalized program may lead to a 2.5 times higher success rate.

Stress Analysis

from € 450,00
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This package contains all of our genetic analyses for risk assessment, prevention, early detection and treatment of depression, bipolar disorder, burnout syndrome and schizophrenia. Depression is one of the most common mental illnesses affecting around 7% of adults. It effects how people feel, think, sleep, eat, work and handle social activities and relationships. The Stress Analysis additionally gives insights into Bipolar disorder or manic depression which causes severe shifts in mood, energy, thinking and behaviour. Bipolar disorder is heritable and has a strong genetic basis. Do you have a genetic predisposition to burnout syndrome, the state of emotional, mental and physical exhaustion that is caused by high levels of prolonged stress? Lastly, the analysis analyses the risk of developing Schizophrenia, a chronic severe mental disorder that affects how a person thinks, feels and behaves, the likely age of onset and the effectiveness and potential side effects of common medications used to treat the disease.

This analysis is available in English and with an online report only!

Contains

  • Depression
  • Bipolar disorder
  • Stress & Burnout syndrome
  • Schizophrenia

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Weight Analysis

from € 450,00
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Since each of us carries different genes, some people may gain weight by absorbing too much fat (due to their unfavourable genes) while others can even have twice as much fat in their diet and still absorb only the necessary amount. The situation is similar with carbohydrates: some people gain weight because of the carbohydrates contained in their diet, while others are completely unaffected by the amount of sugar. The optimum amount of sport and calorie reduction also depends on the genes. All of these individual differences lie in the genes, which explains why a person can have great progress in losing weight with a low-fat diet, while others have to perform physical activities to achieve the same result. Through an analysis of the eight relevant genes, a personalized weight loss program can be put together; which may lead to a 2.5 times higher success rate.

Contains

  • Behavioural analysis
  • Effect of food components according to your genes
  • Genetic predisposition to obesity
  • The effect of calorie reduction (eating less) for losing weight
  • Strength and endurance sports recommendations
  • Personal vitamin analysis and recommendations
  • Dietary recommendations
  • Food list
  • Plan your diet

More information

Which approach is right for you?

You can find out which weight loss approach is right for you, thanks to the new possibilities offered by human genetics. Your genetic profile shows what foods you should avoid, and what you can eat without hesitation. You will also learn the optimal amount of exercise and daily calories, that will allow you to quickly reach your desired weight and then maintain it.

How much muscle building exercise and how much endurance exercise do you need?

Whenever weight is lost, the body also breaks down protein from muscles. To counter this effect people need different intensities of muscle building exercise.

An optimal diet plan can be developed based on the information generated by genetic testing; according to an existing study, a personalized program may lead to 2.5 times higher weight loss. Everyone is different, so it is important to find out where the genetic weaknesses are, and how to use genetic strengths to lead a healthy long life.

Eat what you like

You will receive a list of more than 1000 foods tailored to your genes, showing what you can eat without problems, and what you should best avoid. This way you can eat what you like! Weight gain and weight loss techniques Based on the genetic analysis of your saliva sample, our scientists evaluate your genetic profile and prepare a customized weight loss program. A list of over 1000 foods, which are evaluated according to your genes, can help you to quickly and effectively lose, as well as easily maintain your desired weight.

What questions can this analysis answer?

Eight genes are tested as part of this analysis, which will provide answers to questions about obesity and weight loss:

  • Your genetic predisposition to obesity. Is obesity caused by fat?
  • How intense is your satiety?
  • Is obesity caused by carbohydrates?
  • How strong is the yo-yo effect?
  • Do you tend to eat more snacks, because of your genes?
  • How intense is your hunger?
  • How effective is calorie reduction (eating less) for losing weight?
  • How much muscle mass do you lose by a reduction in calories?
  • What relationship between strength and endurance sports is recommended for you.

Pharma Analysis

from € 450,00
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Every person reacts differently to medicine. Unwanted drug side effects are after cardiovascular disease and cancer the third most common cause of death in the Western world. Usually these side effects are determined by inherited genetic variations or interactions between certain medications. Predicting the pharma profile is a valuable approach to prevent the effects of overdose (toxicity) or under dose (effectiveness). Based on the genetic profile, the pharma analysis allows the effectiveness of 2300+ drugs to be determined and avoiding side effects. Some people benefit from a particular medicine, whilst others experience mild to fatal side effects. 40% of all medications do not work as it should. About 50% of this has to do with genetic defects that inhibit drug degradation. It is estimated that 7% of patients suffer from severe side effects.

Contains

  • Analysis of over 18 genetic variations
  • Analysis of 2300+ drugs for effectiveness
  • Analyses whether genetic defects inhibit metabolic degradation of drugs
  • Indicates recommended dosages
  • Provides information about the rate of absorption
  • Indicates whether there are side effects and whether an alternative is recommended
  • Improves treatment results

We work with the best technology

Pure’s laboratory is one of the most advanced and automated laboratory’s in Europe. The laboratory has numerous top-level certifications and quality assurance systems that meet or even exceed international standards. The various fields of business are certified separately to the highest standards.

All your insights in a unique personalized book

Being aware of your genetic predisposition to certain diseases enables you to make adequate and timely changes in your lifestyle and to institute preventive actions.

The Genetic Health Analysis includes preventive measures and recommendations for each potential disease, whenever possible and the Genetic Nutrition Analysis shows how genetic variations affect your body and how it responds to certain nutrients and food ingredients.

Which weight-loss approach is right for you. What foods you should avoid, and what you can eat without hesitation. You will learn the optimal amount of exercise and daily calorie intake to allow you to quickly reach your desired weight and then maintain it. You will receive all this individual, evidence-based data in a unique personal book.

All your insights can be found online in your personal 'My pure' environment

Your personal 'MY PURE' environment is the easiest way to plan your nutrition according to your genes. Your account has all your personal genetic data, and with just a few clicks, you can plan your optimal diet for an entire week.

Advantages:

  • Access to 15,000 ingredients
  • Access to 140,000 brand products
  • 800 recipes tailored to your genes
  • Automatic shopping list
  • Plan your exercise program
  • Record your success in losing weight

Improve your health with personalized supplements

There is no standard dosage of the various vitamins that is suitable for everyone. Through our patent-pending system, it is now possible to test for particular genes and determine your individual supplement requirements.

Based on this unique recipe, we can then create an individual mix for you. The risk of suffering from certain diseases can be reduced by the proper dosage of micronutrients. A genetic analysis allows you to find out which substances have a positive effect on your health, and at what dose.

DISCOVERING YOUR GENETICS IS EASY