Your cart is empty.

We are all unique. Who and what we are is largely determined by our genetic makeup, our DNA. Yet how can we take care of our body in such a way that we have the best chance to live a long and healthy life?
PURE Genetic Lifestyle provides the necessary genetic testing for (hereditary) disease risk; for prevention, a healthy diet, weight control, medication, sport performance and beauty. Results are unique, personal and scientifically evidence based. 


The PURE Genetic Lifestyle analysis products are designed for anyone looking to optimize their current and future health, sport performance and beauty through lifestyle adjustments, nutritional changes and personalized supplements based on your personal information given by genetic variants.

Below is an overview of our analyses and products.

Some analyses can be combined with a 1-year subscription. With this subscription you will receive our products during the entire year. The product options are:
  • Pure DNA Complete, 100% personalised vitamins based on your DNA.
  • Pure DNA Beauty, 100% personalised skin care products based on your DNA.
  • Pure DNA Weight Control, 100% personalised weight control pills based on your DNA.
When you choose a subscription, you will receive a substantial discount on your one-off price. The prices shown on this page are based on the one-off prices including a subscription, if available.

Discover your genetics, improve your lifestyle!

Our analyses

Weight Analysis

From € 339,00

The Weight Analysis provides you with detailed information on which weight loss approach is right for you, which food items you should avoid or what you can eat without hesitation. Through an analysis of the eight relevant genes, a personalized weight loss program can be put together; which may lead to a 2.5 times higher success rate! Additionally, you will receive a food list with +1000 ingredients analyzed, based on your genes.


More information
  • Analysis of 8 genes
  • Over 1000 food types evaluated genetically – which are individually good/bad for you to lose weight
  • Is obesity caused by fat?
  • Is obesity caused by carbohydrates?
  • What relationship between strength and endurance sports is recommended for you?
  • What can you eat without problems and what should you avoid?
  • How intense is your hunger?
  • How intense is your satiety?
  • How much muscle mass do you lose by a reduction in calories?
  • Genetic predisposition to obesity
  • How strong is the yo-yo effect?
  • Is fat deposited around the organs?
  • Do you tend to eat particularly rich in calories, due to your genes?
  • Do you tend to eat more snacks, because of your genes?
  • How effective is calorie reduction for losing weight?
  • Personal diet and sports programme for weight loss

Medication Analysis

From € 299,00

Adverse reactions to drugs are the fifth most frequent cause of death in the Western world. In most cases, these reactions are determined by inherited genetic variations or interactions between certain drugs. The Pharmaco Analysis is the most comprehensive analysis in the market and a valuable approach to prevent the effects of overdose (toxicity) or under dose (effectiveness).

More information
  • Analysis of over 22 genetic variations
  • Analysis of 500+ drugs for effectiveness
  • How do drugs operate in your body
  • Analyses whether genetic defects inhibit metabolic degradation of drugs
  • Indicates recommended dosages
  • Provides information about the rate of absorption
  • Indicates whether there are side effects and whether an alternative is recommended
  • Improves treatment results

Nutrition Analysis

From € 399,00

Genetic variations affect how your body responds to certain nutrients, food ingredients and which substances can be converted and used correctly. This provides a genetic analysis for a healthy diet and weight control, which in conjunction with Nutrigenetics provides a diet plan as unique as you!


More information
  • Analysis of 50+ genetic variations
  • Impact on more than 20 metabolic problems
  • Evaluation of over 1000 food types based on your genes
  • Identify your individual needs for over 20 vitamins and minerals
  • Nutritional plan
  • How can your nutrition improve your blood parameters?
  • Is vitamin B2 effective in lowering homocysteine levels?
  • Is your body able to adequately detoxify toxins?
  • How can you help the detoxification process through your diet?
  • How strong is your body's defense against oxidative stress?
  • How can you help your body fight against free radicals?
  • Is your typical calcium uptake reduced?
  • What food types should you avoid because of possible intolerances?
  • What food ingredients should you avoid, and which ones should be preferred?
  • What quantity of more than 20 different vitamins and minerals is recommended?

Vitality Analysis

From € 595,00

Nutrigenetics, a diet plan as unique as yourself! Genetic variations affect how your body responds to certain nutrients and food ingredients, and which substances can be converted and used correctly. This package contains all of our genetic analyses for prevention of metabolic problems, healthy eating and weight control. By analysing more than 50 genetic variations, we obtain valuable information about your innate strengths and weaknesses. Additionally the Vitality Analysis gives insight into 11 metabolic problems considered by the Nutrition Analysis to take responsibility for preventing and improving health and vitality, to be healthier and live more consciously.

More information
  • Alzheimer Disease
  • Age-Related Macular Degeneration
  • Arthritis
  • Homocysteine
  • Cardiovascular diseases
  • Diabetes
  • Gluten Intolerance
  • Lactose Intolerance
  • Iron Overload disorder
  • Osteoporosis
  • Detoxification
  • Nutrigenomics
  • Weight Control
  • Exercise
  • Food list

Health Analysis

From € 799,00

The Health Analysis provides genetic analysis for prevention, a healthy diet and weight control. The Health Analysis includes the Pharmaco Analysis, Nutrition Analysis and the Weight Analysis. Being aware of your genetic predisposition to certain diseases enables you to make adequate and timely changes to your lifestyle and to take preventive action.

More information
  • The most important genetic analyses in one package
  • Analysis of more than 110 genetic variations
  • More than +500 drugs evaluated based on effects and side effects
  • Genetic nutrition optimization
  • More than 1000 food types evaluated based on your genes
  • Lose and keep your weight easily based on your genetic information
  • Prevention and treatment optimization for more than 35 diseases and metabolic problems:
  • Alzheimer's Disease
  • Cardiovascular Disease
  • Diabetes
  • Thrombosis
  • Hypertension
  • Breast Health
  • Prostate Health
  • Bone Health
  • Pharma
  • Detoxification
  • Iron Disorder
  • Gluten Intolerance
  • Lactose Intolerance
  • IBD-Crohn’s Disease
  • Periodontitis
  • Glaucoma
  • AMD
  • Nutrigenomics
  • Weight Control
  • Exercise
  • Food list
  • Prevention
  • Early Detection
  • Treatments

Sport Analysis

From € 249,00

The Sport Analysis provides a personal report identifying each relevant factor that influences your athletic performance, taking into account your genetic predispositions and ultimately helps you to reach your peak athletic performance. It offers an optimized nutrition and training program based on your genes in order to make the most of your genetic strengths and weaknesses, to achieve optimal athletic performance.

More information
  • Analysis of more than 52 genetic variations
  • Analysis of genetic talent for strength and endurance sports
  • Impact on more than 20 metabolic problems
  • Evaluation of performance lowering food ingredients
  • Prevention of inflammatory response and injury
  • Customized nutritional program for an optimized energy balance
  • Increase your body’s detoxification capability
  • Determine your individual needs for over 20 vitamins and minerals
  • Enhance your performance in competitive sport

Beauty Analysis

From € 295,00

We all have genes that should protect us from an accelerated aging processes. Unfortunately, frequently occurring errors in these genes, interfere with their function, which leads to an acceleration of one or more factors of aging. The Beauty Analysis analyses the status of these protective genes and identifies the personal innate strengths and weaknesses. The results will then allow you to embark on a beauty program based on your genetic makeup that best supports your personal genetic strengths and combats your weaknesses.

More information
  • How genes influence aging
  • Beauty factors:
  • Collagen breakdown
  • Collagen production
  • UV protection of the skin
  • Skin hydration
  • Oxidative stress
  • The effect of Q10
  • Your selenium requirement
  • Inflammatory reactions
  • Your biological age
  • The solution